JAY BOYKIN

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Why “Kid Books” Can Hit Leaders Hard

Mar 15, 2026
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"What do you do with a problem?"

What do you do with a chance?"

“What do you do with an idea?”

Those questions are not personal growth talk. They are the things that hit us in real life. You face them at work, in your business, and in your life. You also hide them at times.  

Here is the problem. Most advice for leaders treats your inner world like an inconvenience. Fix the plan. Push harder. Stay positive. None of those touch the moment when a problem feels like a threat to your identity.

I sat down with Kobi Yamada, the author behind books people label as children’s books. His message lands harder on adults for one reason. Adults need fewer lessons. Adults need reminders.

If you lead people, you live inside a loop.

An idea shows up. You feel unready.
A problem shows up. You feel exposed.
A chance shows up. You feel pressure.
You tell yourself a story. You shrink your move.

Kobi put language to what most leaders never name. Your fears and doubts amplify the situation until the problem feels like it defines you. Then the loud critic takes over. The critic does not push you toward progress. It pushes you toward avoidance.

Here is the shift.

Stop treating your inner critic like a truth teller. Treat it like a signal. The signal says you are near an edge. Edges matter because you do not grow in the center of what feels safe.

This is where some might stall. They think bravery is a permanent trait. Kobi said the opposite. You start again. You push out again. You do not arrive at a place where you feel brave forever.

That matters because leadership asks you to begin again. The next project. The next decision. The next hard conversation. The next version of your business. If you need certainty before action, you will wait. Waiting trains you to distrust yourself.

Kobi also pointed out a second trap. You measure your beginning against someone else’s mastery. That comparison creates false pressure. It also creates fake timelines. Then you quit when things are not working out.

So here is a practical move you can take today.

  1. Name what you are protecting. Your image or your mission.

  2. Name the critic’s line. Write it down in one sentence.

  3. Replace it with a better sentence. One you would give a mentee.

  4. Take the next step only. Not the whole staircase.

If you want a shortcut to better thinking, stop feeding your brain a constant stream of noise. Kobi shared a point that stuck with me. When you scroll past everything fast, your brain never faces boredom. No gap. No space. You lose the conditions where ideas form.

You want better ideas. You want better decisions. You want better leadership. Create space.

You do not need a retreat. You need ten quiet minutes with no inputs. No phone. No flipping. No saving. Sit there long enough for your mind to stop performing.

Then ask one question.

What is the next step I keep avoiding because I want it to be guaranteed?

Key takeaways

  • Simple messages hit leaders because leaders need reminders, not lectures

  • Problems feel personal when fear turns the situation into an identity threat

  • Creativity needs space. Scrolling removes the gap where ideas form

One part of the conversation changed how I think about “taking a chance.” Kobi made an argument that will challenge how you define safety, and it will change how you approach risk at work and at home.

Watch the full video to catch it.

Watch the full JUST HUMAN episode: YOUTUBE LINK

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Stories and insights on intentional connection, resilient leadership, and building a life that works; delivered in short, practical notes from the Book of Jay.
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